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Let me take this opportunity to answer these questions so you can take advantage of this excellent growth opportunity for your business. The worst thing that can happen is for you to want to get into this business or do more ground effects business but not have all your questions answered. I want you to have all the information you need to make this decision for your business.
1. Timing: Right now is perfect! Now is an excellent time to consider adding ground effects to your business. The ’08 model change is here! We have some excellent model candidates for 2008. All of these models carry over into 2008. So, for ground effects purposes, 2008 is beginning now (Happy New Year!). This gives you time to get things going that will positively impact your business throughout the entire year if you start now.
Remember, someone in your area is definitely getting this ground effects business and you may not be aware of it! Some people say, “Ground effects aren’t sold in my area.” Don’t kid yourself. Some of our biggest customers are in areas where other people are saying “Ground effects aren’t sold here.” The main question to ask yourself is this: “Have I built a good rapport with my local dealerships in selling my other products?” If your answer is “yes,” then I would say that your success rate is 95 percent due to your relationship with your dealer customers. If that’s the case, you definitely need to consider adding Razzi Ground Effects to every one of your sales calls. In most cases, your dealer customers will buy whatever you are selling, so why not sell more?
2. Getting Started: Our Razzi “Restyler/Wholesale” program allows any legitimate company in the automotive business (like yours) to buy our product at wholesale pricing, just one kit at a time. There is no stocking requirement or buy-in with Razzi (unless you decide to be a “Razzi Stocking Master Distributor”). It is routinely said that with the Razzi buying program, our product’s excellent fit and finish, our product’s "No B.S." warranty and our friendly staff, we are the easiest company in this business to deal with and that’s how we intend it to keep it!
3. How to Increase Razzi Ground Effects Business: Your primary volume and repeat Razzi business will be with your new-vehicle dealerships in your area. To sell them, all you have to do is show them Razzi brochures featuring the vehicles they sell accessorized with Razzi products and tell the dealerships you visit that you can do this for them! Most people try to make things more complicated than they really are. Don’t underestimate your dealer customers’ interest. One week they may not be interested, but the next week they could buy several products. You know what they say, show the photos five times before you give up!
If you have any questions about anything (for example, how to price the ground effects, etc.) just give us a call. We also have extra Razzi brochures available at no cost
Call to get more of these today by dialing 1-800-235-6087.
4. Your Profit: The majority of your company’s profit in the Ground Effect business when you sell to a dealership or a retail customer comes with your painting and installation of our Razzi Ground Effect package. You should make a minimum 25 percent profit just selling our products “in the box” to a dealer or retail buyer, but the high profitability is in the delivery of the finished product painted and installed (and by the way we sell pre-painted Razzi Ground Effects if you don’t want to paint them yourself). It is not uncommon for a “Restyler/Installer” in the Razzi Ground Effects business to make $200-$300 PER SHOP HOUR with Razzi’s products. Because of this high profitability in the ground effects business, you will want to choose the easiest product to paint and install. That’s what Razzi stands for: ease of paintability and ease of installation. We will make money for you because our products are installer friendly. It is not uncommon for a restyling business to gross $600-$700 per Razzi Ground Effects sale/installation. By the way, don’t base your decision on your negative opinion of a competitor’s product that you used in the past. There is no comparison, and if you give us the chance we’ll prove it!
Very Important: The other potential area of “Razzi Business” for you is retail. The easiest way to get into the retail business is to run an ad in your local newspaper. Add the Razzi logo and product line to your Yellow Pages ad and then add a link to Razzi’s Web site ( www.RAZZI.com) to your Web site with our easy link. Doing this will show retail customers in your area that you install Razzi products. Running special promotions/ads in your local newspapers is a surefire way to start local retail business with Razzi Ground Effects.
When I started Razzi 23 years ago, I was told that the ground effects business was just a fad. Well, if the ground effects business is a fad, it’s been one for 23 years and we’re confident that it’s here to stay for another 20 years! If you are not doing any Ground Effects in your business, we think you owe it to yourself to take a serious look at it!
If you’re currently not doing as much Razzi Ground Effects business as you’d like to be doing, give us a call…you may be missing some excellent business and profit opportunities. My personal advice is to establish your company in the ground effects business in your area today to get a head start on building your business in 2008—with Razzi. You should own the ground effects business in your town with us!
If you have any questions about your company doing ground effects business with us, please give us a call at 1-800-235-6087. Any of our Razzi Sales Staff would be glad to answer all your questions and help you grow your business with us. Also for your information, available through the link below is our Razzi Top Seller list that I mentioned above that allows you to see the huge potential these current models offer.
Thank you,
Tom Hecklinski, President/Founder
Blair Elliott, VP Sales
Kristie Ingram, Restyler/Wholesale Sales
Sharon Cronan, Restyler/Wholesale Sales
Razzi Ground Effects
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